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Zhongshan lighting annual output value of nearly one hundred billion yuan, strictly control the quality of the model brand
Adddate:2017-09-08 15:11????Hits:

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In late August, the heat continued. Zhongshan Guzhen Town of Huayi Plaza comprehensive exhibition hall as "high temperature", Huayi lighting Limited by Share Ltd, Zhongshan taiteng Lighting Co. Ltd and Zhongshan Qilang Lighting Co. Ltd. more than 50 Zhongshan local lighting industry giant, is the exhibition hall exhibition booth layout for each. Another half a month, the inspection group national demonstration area of quality and safety of export lighting will go to Zhongshan to carry out inspection work, the exhibition hall will be one of the important link, Zhongshan lighting industry business model will be showcasing Zhongshan lighting quality.
2015 successfully created the province's first export lighting products quality and safety demonstration zone, in 2016 added 2 Chinese export quality and safety demonstration enterprises. In recent years, the export sector Triumphant news keeps pouring in. lighting industry in Zhongshan. Last year, Zhongshan force again, made a declaration of national export lighting quality and safety demonstration zone, to further strengthen the "demonstration" force, led the lighting industry to accelerate the "quality" transformation.
Annual output value of nearly one hundred billion yuan, the export sector is lack of "bibcock""
Zhongshan is one of the most important export production bases and trading centers of lighting products in china. In Guzhen lighting industry in Zhongshan as the center, after 30 years of development, has been formed to Guzhen lighting industry cluster as the center, covering 11 townships around 3, the annual output value of nearly billion, specializing in the production of lighting industry base products are exported to more than 130 countries and regions in the world and the wholesale market. In the export sector, Zhongshan lighting industry performance is strong, the city's export registration lighting enterprises reached more than 1000, lighting products annual export value of 1 billion 300 million U. s.dollars, the value of Guangdong's exports of lighting products 23百分比, accounting for 8百分比 of the country.
However, behind the bright export macro data, there are still many problems in the export field of Zhongshan lighting industry, and the lack of product quality control is one of them. Zhongshan inspection and Quarantine Bureau of the relevant person in charge, at present, Nakayama Yanari more than exports of lighting enterprises have encountered bottlenecks in product testing, quality control, technical trade measures and other aspects, the city supporting the construction of public service platform is lagging behind, the international certification of export enterprises of lighting more sent to Guangzhou, Shenzhen and other places to implement. Faced with a variety of testing links and processes, some enterprises began to shrink, stride over technology and quality "Longmen", and then develop into "leading" enterprises are not many. This has directly led to the quality and safety of export products. Last year, some lighting enterprises in Zhongshan have been returned because of product quality or product standards.
"This shows that enterprises lack of scientific and technological innovation capacity, brand products accounted for low, lack of quality control capability, and the ability to participate in the formulation of international trade rules and other issues need to be improved." Zhongshan inspection and Quarantine Bureau deputy director Liu Guoxiong said, how to further enhance the overall level of quality and safety of Zhongshan exports of lighting and core competitiveness, Zhongshan lighting industry in the current foreign trade situation successfully break, is an important goal for Zhongshan to create a demonstration area of quality and safety, but also an important measure to promote the transformation and upgrading of the lighting industry in Zhongshan. To this end, Zhongshan in 2013 began to create lighting export product quality and safety demonstration area, and in 2015 successfully created a provincial demonstration zone, is now focused on creating a national demonstration area.
Strict control of quality, achievement brand giant"
In fact, some local lighting enterprises in Zhongshan have realized the importance of product quality earlier, and gained the opportunity of development by grasping quality in the early stage.
Huayi lighting lighting Limited by Share Ltd (hereinafter referred to as Huayi lighting) engaged in lighting products export business has been 17 years, is one of the earliest enterprises to expand overseas markets in Zhongshan Ancient Town.
"The lack of control of brand and quality, the development of enterprises for the lighting of the sea will be fatal."." Huayi lighting import and export business leader Qu Yingqun in charge of the company's export business for 15 years, witnessed the development process of Zhongshan Huayi lighting and lighting export enterprises, the importance of the quality control of the lighting industry also has a profound experience. She said that from the late 90s to the 2008 financial crisis, the lighting export industry experienced the "barbaric growth" period of "doing everything and selling well". With relatively low production costs, domestic lighting products in foreign countries, "big price war", and quickly won a large overseas markets. However, with the gradual increase of cost and the gradual rationalization of consumption in overseas markets, the demand for product quality is getting higher and higher, and the price war is coming to an end. "Constantly lowering prices, and constantly squeezing profits, is tantamount to bleeding themselves."." She says.
Huayi lighting earlier realized the "price war" unsustainable, and from 1997 onwards, increase product development and export product quality control efforts. After years of efforts, Huayi lighting has established its own a number of product patents and mature product quality control system, has made the European market product technical standards certification, each production line has the product quality control, has established a nearly 300 person design and quality control team, and in Zhongshan to set up by China National Accreditation Committee (CNAS) approved by the enterprise laboratory. Today, Huayi lighting has established a stable export market in Europe and the United States, with an annual export volume of 500 million yuan, becoming one of the export giants in Zhongshan and even the domestic lighting industry. Last year, Huayi lighting was identified as "China's export quality and safety demonstration enterprise", becoming the only 3 in the province to win the title of one of the lighting enterprises.
Zhongshan taiteng Lighting Co. Ltd. (hereinafter referred to as "taiteng light") and Huayi lighting has been identified as Chinese exports over the same period

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