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How does LED power supply enterprise break through profit platform?
Adddate:2017-09-08 15:28????Hits:
LED terminal market continued to pick up, LED power sales rose, but the actual net profit growth has entered a plateau. How to effectively break through the plateau? To ledone and Moso as the representative of the enterprise, based on the main business, profit margins continue to enter the market space and greater market potential, increasing profits to reduce business risk.
Market rebound, "income does not increase profits" dilemma still
In the past two years, the LED drive power industry has developed rapidly under the impetus of the continuous growth of the global LED terminal requirements. In 2016, the global LED lighting power supply output scale reached 44 billion 600 million yuan, an increase of 24.2百分比, the domestic LED lighting high-power power supply industry has also been rapid development.
By the end of last year, there were more than 400 enterprises specializing in the production and sale of LED lighting power supply in China, but the 90百分比 power supply enterprises involved LED indoor lighting power supply. Because of the relatively high technical requirements and relatively small market space, there are not many enterprises specializing in high-power LED driving power supply.
At the same time, the concentration of high-power LED power industry has obviously improved, and the growth momentum of large enterprises has been swift and violent. The existing brand enterprises have mastered a large share of the market, and the trend of big competitors has become increasingly obvious. Meanwell, such as PHILPS, InfraStruxure principal business in 2016 revenues of more than $600 million in revenue last year, meanwell is crossed the 1 billion yuan mark.
Although revenue has risen steadily, but profits have stood still, or even decline. The financial data show that in the 2016 annual revenues of 654 million yuan, representing an increase of 24.08百分比, net profit of 66 million 880 thousand and 200 yuan, compared with last year fell 28.17百分比, gross margin year-on-year decline of 2.86百分比.
Ledone said that the company's products face international and domestic competitors, customer base part of existing or potential competitors with high brand awareness, perfect sales network, stable or have a deeper understanding of the target market, it may promote and sell more resources into product development, and intensified market competition. Competition among manufacturers of LED power drivers may lead to an oversupply of products, a fall in product prices, and a decline in industry profits.
Escape from the "income does not increase profits" curse, there are Mao Shuo power supply. In April 18th, Shenzhen mosopower power Polytron Technologies Inc released "2016 annual report" shows that in 2016, achieved operating income of 1 billion 293 million yuan Moso, an increase of 40.21百分比; net profit attributable to shareholders of listed companies -178.81 million yuan, down 111.14百分比.
Insiders pointed out that "increasing income does not increase profits" seems to be a common phenomenon in the power industry in recent years. Last year, the industry boom has been warmer, LED chip, packaging enterprises price surge continues, there are a few power companies are raising the price of some products, but the power market price is "the opposite direction".
Aim at street lamp and industrial and mining lamp Market
LED lighting power supply is mainly used in the high-power LED street lamp, tunnel lamp, lamp, lamp, lamp and other lighting products. Under the background of energy saving and emission reduction, the governments of all parts of the country widely promote LED street lighting products, and LED street lamps will gradually replace the traditional street lamps, which will greatly promote the development of high-power power market.
According to the relevant data show that in 2016 the domestic LED street lamp market scale reached 9 billion 460 million yuan, an increase of 15.4百分比, as of the end of 2017, the domestic LED street lamp penetration is close to 40百分比, only Guangdong province existing streetlights amounted to 4 million. At the same time, with the acceleration of the construction of smart city, intelligent street lighting construction will usher in rapid development opportunities. Thus, the current LED street lamp is still one of the main market of high-power driving power supply.
At the same time, the rapid development of LED industrial and mining lights has greatly stimulated the market of high-power power supply. In 2016, the LED global industrial and mining lamp market rose from $2 billion in 2011 to $12 billion, while street lamps rose from $2 billion in 2011 to $3 billion, compared with an impressive growth in the industrial and mining lighting market.
To do LED high-power power supply enterprises, while optimistic about the development of the domestic market space, expanding overseas markets also increased market space for development. At present, to become bigger and stronger, to seize the domestic and international LED high-power lighting power supply market has become the major task of major power enterprises.
"Then, LED power supply competition, both to fight quality, but also to fight prices, the same price, but also to fight service." An industry source pointed out that because of outdoor lighting enterprises for high-power LED power quality and reliability, delivery and service capabilities, made more demands.
In this regard, Song Sheng Electronic relevant responsible person said, the future will be from three aspects: first, the layout of the market to speak, will achieve the highest cost-effective products; second, adjust the customer strategy, aimed at the credibility of a good customer, may not bring too much profit, but the timely payment to ensure we complete the normal business; third. Go to force overseas, distributor and agent mode route.
Shengda business director Cai Xinyu believes that the face of market competition, Shengda will come from four aspects: first, as has been done on the overseas market, we mainly do comply with the safety standards of the products; second, the price reasonable; third, careful selection of suppliers and materials to meet customer demand; fourth, good the follow-up maintenance and customer service service.
Actively expand to charging pile
Today, the market structure of high-power power has been initially formed, the market has been firmly in the hands of several major brands of power.

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