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Lighting enterprises in the end whether to push the new brand in 2017?
Adddate:2017-09-08 13:55????Hits:
In March this year, a number of enterprises have chosen to introduce new brands.
Such as Huayi lighting in early March for the national core dealers to bring its listed fashion lamps new brand "goods show"; such as okes lighting officially launched its brand "Australia" modern lamps in 2017 core dealer conference and the new conference in spring; time to push forward, as of last October, Lei Shi the group launched the modern minimalist Home Furnishing brand "Berkeley Bokeli".
In addition, some enterprises to extend the launch of new product series, such as the introduction of Qilang Qilang - cija series, such as FSL launched fozhao electrician...... From the fourth quarter of last year to the first quarter of this year, LED lighting manufacturers have set off a "chase new" small boom!
So, the question is, in the face of many enterprises have been eager for a fight in the "brand new", many lighting enterprises have begun to ready to heart. In 2017, whether we should push the new brand or not, I think that enterprises can ask themselves these three questions before making a decision:
First, your main brand is "strong enough"?
First, reviews the development of LED lighting industry, enterprises choose multi brand operation not a minority, but the main brand in the market tide is also real, live mighty wave crashing on a sandy shore "brand and the formation of" very few "; and on the basis of reengineering in the main brand new brand or brand, to survive and development approval for customers, familiar is very few".
Historical proof: new brands die more, live less! Don't believe it, ask yourself: "those years, those brands launched new brands or sub brands, you can blurt out a few now?"
So, before considering whether to push the new brand this year, the first thing to ask yourself is, "did your main brand do enough or not?"". Rather than spend so much thought, then to build a new brand, it is better to spend more time thinking, do a good job of the main brand. Of course, "the main brand is strong enough", but also enterprises to push new brands, channels and the market do not buy a key element.
Two, the cost and resources, whether the "affordable"?
Some small and medium-sized enterprises do not have a long-term brand awareness, and every year they push a new brand, only "rushing the market" and "making quick money" are not discussed here. Of course, in fact, these enterprises are also increasingly difficult to survive these years.
We try to think from a business plan, to research, to locate, to launch a new brand, and then to the real operation of a new brand, what is the need to face? 1, more cost inputs, such as research and development costs, marketing costs and promotion costs; 2, more consumption of resources, such as the supply of resources and talent resources, channel resources; 3, greater market risk, even if the target is not good, or make money, eventually the market risk; 4, more time cost, develop a new brand, time since Needless to say...... Still more!
Faced with so many inputs, whether you have capital in the face of an unknown market and whether you can afford to push the new brand, think about it first!
Three, the balance of risk resistance, whether "lose"?
Any new brand, eventually or not, or how long, but also the need for "time, geography, people and". Since it has been decided to launch a new brand, the enterprise is sure to do; but if you fail? Are you able to withstand risks? Can "lose" this is important?!
That is to say, if a new brand failed to enterprise's main brand to increase the performance of harm, will affect the corporate partners to bolster confidence, or put the business into a dangerous situation; so, in the new brand launch, will be careful and cautious!
"Lose" is a test of corporate mentality, but also a test of the strength of enterprises. After all, this year is still the LED lighting industry "" critical period, mighty wave crashing on a sandy shore "live" is the first, followed by the "live better"!

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